Mar 25, 2025

Sustainable Beef welcomes nearly thousand guests for ribbon cutting ceremony

Posted Mar 25, 2025 5:05 PM
Group photo following the speakers speaking (Canon Rath/POST)
Group photo following the speakers speaking (Canon Rath/POST)

North Platte Post 

North Platte, Neb. - The growth of North Platte continues to grow as Sustainable Beer welcomed nearly 1000 guests for Monday’s ribbon cutting ceremony. The event featured FFA Chapters from around the area, residents, guests making a trip across Nebraska and even folks from out of the state.  

North Platte Mayor Brandon Kelliher (Canon Rath/POST)
North Platte Mayor Brandon Kelliher (Canon Rath/POST)

Eleven guest speakers hit the podium to talk about the excitement of the new plant, the growth of the community and so much more. Guest speakers who attended the event were the following: 

North Platte Mayor Brandon Kelliher 

Senator Pete Ricketts 

Senator Deb Fischer 

Bill Rupp – SB Board Member & COO 

State Senator Mike Jacobson 

Trey Wasserburger – SB Board Member 

Congressman Adrian Smith 

Taylor Lehr – SB Board Member & Walmart SVP 

David Briggs – SB Board Member & CEO 

Governor Jim Pillen 

Gary Person – President/CEO of the NP Chamber & Development Corp. 

Monday’s ribbon cutting ceremony marked a big day for North Platte and its economic growth. 

“It’s a great day for North Platte, it’s our largest economic development opportunity in probably a century and we celebrated the ribbon cutting of Sustainable Beef and it’s like nothing we have ever seen,” said North Platte Mayor Brandon Kelliher. “Fantastic crowd, people all over the country, a few from all over the world came to North Platte Nebraska to see this monument event.” 

A look at the crowd for the event (Canon Rath/POST)
A look at the crowd for the event (Canon Rath/POST)

When the plant is fully operational, the plant will see nearly 1,500 cattle head and will employee just a little over 800 employees and U.S. Senator Pete Ricketts stated during his three minutes speak to guest that young families are moving towards North Platte for this new opportunity of employment. 

The idea of getting this plant to North Platte and what it takes is a team of leaders to get the job done and Gary Person with the North Platte Chamber was a big hand in getting the project to North Platte. 

Gary Person speaking to the crowd (Canon Rath/POST)
Gary Person speaking to the crowd (Canon Rath/POST)

“We did it!” said Gary Person, President/CEO of the NP Chamber & Development. Person went on to discuss how the talks of the project begin in 2019 and exactly 1,678 days, one hour, and 14 minutes after the initial planning meeting heading into Monday’s ribbon cutting to celebrate the big day with everyone in attendance.  

After the conclusion of the speakers, guest had the chance to tour the facility and learn about how it will operate. The guided tours took around 40-50 minutes.

Crowd listening to the guest speakers (Canon Rath/POST)
Crowd listening to the guest speakers (Canon Rath/POST)

The day also marked a big day for Walmart who has been an investor and will work closely with the beef plant. Progress is being made towards the official opening day and will mark a new era in economic growth for the great city of North Platte, Lincoln County and the state of Nebraska.  

U.S. Senator Pete Ricketts (Canon Rath/POST)
U.S. Senator Pete Ricketts (Canon Rath/POST)
Bill Rupp, SB Board Member & COO (Canon Rath/POST)
Bill Rupp, SB Board Member & COO (Canon Rath/POST)
U.S. Senator Deb Fischer (Canon Rath/POST)
U.S. Senator Deb Fischer (Canon Rath/POST)
Nebraska State Senator Mike Jacobson (Canon Rath/POST)
Nebraska State Senator Mike Jacobson (Canon Rath/POST)
SB Board Member Trey Wasserburger along with his family (Canon Rath/POST)
SB Board Member Trey Wasserburger along with his family (Canon Rath/POST)
Congressman Adrian Smith (Canon Rath/POST)
Congressman Adrian Smith (Canon Rath/POST)
Taylor Lehr, SB Board Member & Walmart SVP (Canon Rath/POST)
Taylor Lehr, SB Board Member & Walmart SVP (Canon Rath/POST)
Drew Briggs, SB Board Member & CEO (Canon Rath/POST)
Drew Briggs, SB Board Member & CEO (Canon Rath/POST)
Nebraska Governor Jim Pillen (Canon Rath/POST)
Nebraska Governor Jim Pillen (Canon Rath/POST)